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INVESTMENT & CONSTRUCTION

Apartment construction in 2026: between high material prices and portal commissions – where is the profit?

PUBLISHED: FEBRUARY 10, 2026 | AUTHOR: 2LMF PRO
Construction Profit

The Croatian coast is experiencing a real boom in apartment construction. But while the cranes are turning, many investors fall into the trap of looking only at short-term costs. In 2026, profit is not achieved only by saving on material, but by smart planning of the entire cycle – from the first brick to the first guest.

1. The "cheap material" trap

When construction material prices rise, it's easiest to reach for the cheapest insulation. But here is the mathematical truth: poor waterproofing and cheap facade systems are the most expensive investment you can make.

Dampness in an apartment in the middle of the season means booking cancellations and bad reviews. Quality rock wool or TPO membrane are not just materials, they are the insurers of your income. In 2LMF PRO we call this "profit insulation".

2. Operating costs: portal commission

After you build a top-notch facility, you face another obstacle: booking portals. Booking.com and similar services take a lion's share of your effort (15-20%).

Today's renters who actually earn do not depend on algorithms. They build their own brand and encourage direct bookings without intermediaries.

Interesting fact: an apartment with top insulation consumes up to 40% less energy for cooling in summer. This is money that stays with you, instead of going to electricity bills due to constantly turned on air conditioning units.

3. Formula for success

Profitability in 2026 lies in the synergy of two worlds:

Conclusion

Apartment construction for rent is a business. The one who controls costs and widens the margin wins. Don't let your profit "evaporate" through a bad facade or high portal commission.

Maximize your investment's profit with smart material choice.

Request a non-binding consultation with us!